Showing posts with label issue under the microscope. Show all posts
Showing posts with label issue under the microscope. Show all posts

Tuesday, August 11, 2009

Issue under the microscope: Youth music industry workshops


Sarah from FReeZACentral and The Push joined us on the show to promote a series of free music industry workshops taking place throughout August in metropolitan and regional Victoria. The accredited workshops explore how to establish your career in the music industry and are run by experienced trainers and established industry professionals.

Workshop presenters will cover song-writing, performance, sound engineering, recording, technical production, event and tour management, music business, band management, media, communications, marketing and publicity.

If you are between 15-25 years of age and keen to take part, register online or call 03 9380 1277 for a registration form.

The August dates are:
Tuesday 11th
COPAC, Civic Hall, Colac (cnr Rae & Gellibrand St) 5.45-8.30pm
Wednesday 12th
Radio Workshop w/ SYN, Storey Hall, RMIT, Melb (342 Swanston St) 5.45-8.30pm
Wednesday 19th
Civic Centre, Wodonga (Hovell St) 5.45-8.30pm
Saturday 22nd
Northcote Town Hall, Northcote (High St) 2-4.45pm
Wednesday 26th
Nexus Youth Centre, Horsham (14 Pynsent St) 5.45-8.30pm
Thursday 27th
ICU, Castlemaine Basement (1 Halford St) 5.45-8.30pm

For more information: freezacentral.vic.gov.au

Sunday, August 9, 2009

Issue under the microscope: LAST.FM

On last weeks show, I discussed the purpose and functions of one of my favourite websites LAST.FM.

LAST.FM is an online community for music lovers, founded in 2002. It claims over 30 million active users in more than 200 countries. The website includes the standard features of a social networking website such as friend requests, wall posting and a private messaging system. However, its primary purpose is to set up a music library detailing each members listening habits, by storing information about all the music they consume on their computer, ipod and other mp3 devices.


After signing up an account to LAST.FM, users must download and install a plugin, known as the "Audioscrobbler", which connects their music player (i.e. iTunes, Windows Media Player etc) to the website. LAST.FM will then automatically submit the artist and song title to your profile page, as you are listening to it, as seen in the picture above.

LAST.FM keeps a track record of the number of songs you've listened to since becoming a member. Since becoming a user in April 2006, I have listened to a total of 84,710 tracks! LAST.FM continually ranks the music you listen to in order of the number of times you have listened to particular songs and/or artists. You can see which songs/artists you've listened to the most in the past 7 days, the last 3 months, the last 6 months, the last 12 months and overall.


Above shows my top 10 overall listened to artists, and their play counts. No surprises with who pops up really!


Above in Table 1 is my top 10 listened to artists of the past 3 months (notice the different time periods you can select at the top, and the "see more" option at the bottom which can extend the table to show all artists). Table 2 shows my top 10 listened to tracks for the past 7 days.

Every artist/song has its own page where you can view the number of times they have been listened to by all LAST.FM users. These pages also have a "wall" where you can leave comments about the artist/song. Artist pages rank the artist's songs in order of their popularity amongst users. Taken from Michael Jackson's page:


As you can see, the most listened Michael Jackson song by LAST.FM users for the past week is "Billie Jean" with 22,751 spins.

On a social networking level, LAST.FM is great for recommending "friends" who share similar musical tastes with you. These are known as "Neighbours", and it's a great way of making online friends who share a passion for the same kind of music that you do. When you browse another user's page, it will list the common artists you share with that user, and provide a musical compatibility rating of low, very low, medium, high, very high and SUPER! This is one of my favourite features. Here is my compatibility rating with The Fool and the Opera presenter Dan Vo and Diff'rent Strokes presenter David Lim...no suprises here either!


LAST.FM also recommends you artists and videos that are in sync with your musical tastes - a great way of discovering artists you may not have otherwise noticed. There is also LAST.FM radio which allows you to stream your friend's playlists! You can also write journals, create groups, and event pages for upcoming concerts, festivals etc.

As you can see, LAST.FM is a fantastic service for people who are passionate about the music they listen to, and want to keep a record of their listening habits. Register an account today and start scrobbling your tracks! If you are a member, or are becoming one, make sure to join the Sound Museum group so we can see what our listeners are listening to. Happy listening!

Tuesday, July 21, 2009

Issue under the microscope: Digital download vs. CD

Throughout the decades, the way we consume music has evolved. From the vinyl record to the cassette tape, to the CD, to the digital download and even more recently the USB - new formats are created with the hope of enhancing the music listening experience in terms of quality, durability, accessibility and convenience. We leave the old one behind, sometimes with much hesitation, and embrace the new one.

Worldwide, legal downloading has steadily increased, while the physical CD has begun to suffer (although this suffering can be attributed more greatly to illegal downloading as opposed to legal downloading). It raises the question - is the CD becoming a threatened format? Are downloads the way of the future? Digital formats made up 20 percent of recorded music sales globally in 2008 according to IFPI figures, growing from 15 percent a year earlier.

A recent study in the UK however has found that consumers still turn to the CD as their preferred choice. The annual Speakerbox survey found that overall, 73 percent of music buyers prefer CDs. Even with the 14-18 year olds who are thought to be more download-friendly, 66 percent preferred the CD. Why do we remain loyal to the CD? Both formats have their pluses and minuses.

JOY music team administrator and on-air presenter Chris Jameson joined us this week to discuss the issue. He drew on his own personal experiences as a music lover and IT specialist. Here is a brief outline of the points discussed.


PROS OF THE SWITCH FROM CD TO DIGITAL DOWNLOAD

- Artists can more readily put music online because it doesn’t have to go through the long and costly manufacturing process. Especially great for indie/unsigned musicians.
- Download stores allow consumers more freedom to choose the songs they want. They are not forced to buy an entire album.
- Download stores allow consumers to sample (usually 30 seconds) before they buy.
- Physical music formats can break/scratch.
- Digital stores never run out of stock!
- Accessibility and convenience – you can buy music where you want it, when you want it. No need to travel to the record store.
- These days, most people listen to their music through computers – they rip all their CDs onto iTunes and rarely ever use them again.
- Environmentally friendly – no plastic or paper required.
- Effect on the charts. The inclusion of downloads means old songs can re-enter the charts. A song does not have to be formally released as a single to be able to chart. For example, Lily Allen's "Fuck You" was so popular on iTunes and begun charting around the world, the record label decided to turn it into a single. Inclusion of downloads means the charts are a greater reflection of what’s popular or events that are happening at the time. For example, the death of Michael Jackson saw his songs chart all over the world.


CONS OF THE SWITCH FROM CD TO DIGITAL DOWNLOAD

- Lack of physicality – what if your hard drive crashes and you lose all your music?
- Collectability – fans like to collect CDs by their favorite artists.
- No more artwork and linear notes.
- Killing the concept of the album? People now have the choice of only downloading the songs they want, as opposed to the entire album. From a business perspective, less money is being made for the labels. From an artistic perspective, are people missing the musical journey a full album takes you on?
- Quality of mp3s not as high as CD.
- CDs are available to all sections of society – you don’t need a credit cards/vouchers to purchase them. Older generations/ people who are not internet savvy loose access to music.
- Effect on the charts. The rise in legal downloads means the cd single is on its last leg and many retailers no longer stock them.

Further reading:
1. Monsters of rock sound upbeat at last
2. Music lovers still prefer CDs over digital downloads
3. Michael Jackson album sales highlight physical, digital merits
4. Vinyl record sales spinning upward

Thursday, July 16, 2009

Issue under the microscope: Ticket Scalping

This week we discussed the problem of ticket scalping. Ticket scalping is the practice of purchasing in-demand tickets for a show for the sake of making a profit. The scalper has no interest in attending the show, but to re-sell those tickets to fans for a value higher than the original cost price.

It's a greedy way of ripping off desperate fans who will pay extraordinary amounts of money to see their favorite artists in concert. The prices some fans are willing to pay may be hundreds, even thousands of dollars above the original price. Many scalpers operate out of houses filled with banks of computers and use multiple high-limit credit cards to buy tickets in bulk on the first day of sale. They then put the tickets on sites such as TicketsNow, eBay or StubHub.

A couple of examples:
- A-reserve tickets to AC/DC concerts next February for $410 each (cost price $149.90)
- Platinum seats for Simon and Garfunkel's show last month were selling for $1000 each (cost prince $358.50)

Michael Jackson's farewell memorial is a rather morbid example of scalpers cashing in on the superstars death. 1.5 million fans signed up to go into the draw to receive tickets to the memorial - just 8,750 would be chosen. Each person selected received two tickets. Obviously there is an incredible demand for these tickets. The nature of the event meant fans were emotionally vulnerable and willing to fork out whatever it took to be in that arena, watching the King Of Pop's final goodbye. Tickets were found on eBay at crazy prices up to $25,0000! The screen grab above this article sees a ticket going for $10,000. eBay tried to pull these auctions down as soon as they could.

The industry is testing new ways of fighting the problem. Young American sensation Miley Cyrus' concert tour is introducing a paperless ticketing system where attendees do not receive a physical ticket for the event. Ticket holders will be required to present the credit card they purchased the tickets with as well as photo ID. This raises some issues. What if you don't own a credit card? We cannot imagine that many of Miley's pre-teen fans are credit cards holders. Obviously there is the expectation that parents will escort their children into the venue, but what about older teenagers? Can't see them being too keen with the idea of dragging mum or dad to a Kings Of Leon concert in order to get through the door. It's an inconvenience. This system may also lead to pre-show mayhem crowds, as it would most likely become a longer process. Credit card and photo ID checks would surely take longer as opposed to the simple swipe of a ticket.

Green Day's latest tour has introduced new procedures to fight scalping. Ordered tickets will not be available for pickup until the night of the show. Holders of the "will call" tickets must present the original credit card used to order the tickets, confirmation number and photo ID. Once they have their tickets they are escorted directly into the venue. They will not be permitted to leave at any point. Additional box office staff will be in place, as well as additional security to ensure that the process runs smoothly and efficiently. "The concept is, you can't scalp tickets," says Duncan Gillespie of HECFI (Hamilton Entertainment and Convention Facilities Inc). "It ensures the person who buys the ticket sees the concert."

In Australia, only Victoria and Queensland have anti-scalping laws. Scalping has become a big issue for AFL matches. Under Victorian law, it is illegal to sell AFL grand final tickets above face value, but other games are not covered.

Further reading:
1. Ticket Scalping Discussion Paper December 2006
2. Cyrus fights scalpers with paperless tickets
3. Green Day cuts scalpers off
4. Green Day Apply Anti-Scalping Measures For Aussie Tour